/ 2030
Pleasure Economy
With the human mind connected to the Internet and every craving immediately fulfilled by direct downloads, a new indulgent, feel-good marketplace emerges
/ 2025
Robotic Romance
25% of marriages will be between humans and bots. Dating services will create your perfect chatbot friend who manifests into a cyborg companion to satisfy every need
/ 2022
Virtual Voyaging
Billions are spent traveling through fantasy realms that blend past, present and future. Choose a holographic companion, from Winston Churchill to Lady Gaga, to join you
/ 2020
Avatar Existence
Predicted that virtual culture replaces “real life” and our digitized selves roam freely, socializing, sexualizing and consuming through the ether
/ 2019
Marijuana Market to Bloom
Advised Big Food and Pharma that Missing Cannabis is akin to Missing the Internet
/ 2018
“The Future of Masculinity”
Introduced Gender Fluidity in “The Future of Masculinity” at Cannes Lions
/ 2010
Embracing Feminism
Predicted the "SHE-cade," The era between 2010 to 2020 embracing feminine values, business style and ethical relationships with the consumer
/ 2000
Personal Ethics to Drive Consumer Decisions
Predicting consumers would begin shopping more with their hearts and minds and less with merely their wallets, brands were cautioned consumers would begin to buy only from companies whose ethics aligned with their own
/ 1998
"Fast Food" Becomes "Junk Food"
Warned McDonalds the Smoking Police would find a new target in Fast Food
/ 1993
Shopping Enters the Ether
Advised P&G that Internet buying and home delivery would quickly replace supermarkets
/ 1991
“The Popcorn Report” Debuts
Published Best Selling book, “The Popcorn Report”
/ 1990
"Do It Herself" Movement
In response to shifting trends and female empowerment, Stanley Tools was told to targeting women would increase their market share by breaking into a previously-untapped segment
/ 1989
Uncapping the Bottled Water Market
Advised Coke to Bottle Water because "blue" would be the next "green"
/ 1987
"Filmless Future" for Kodak
Despite dominating the photographic film market for most of the 20th century, Kodak was warned to prepare for the once-unfathomable "filmless future." It didn't
/ 1981
The Emergence of the "Cocoon"
Named and Framed the Trend Cocooning; meaning that humans would live, work and mainly live at home
We win assignments from the world’s top businesses and consistently deliver exceptional results. Through our practice of Applied Futurism, we have created the brands, products, strategies, and messaging that have built sustainable success for our clients.
Leaders of The Fortune 500 Have Trusted Our Insights & Heeded Our Guidance for Over Four Decades
We win assignments from the world’s top businesses and consistently deliver exceptional results. Through our practice of Applied Futurism, we have created the brands, products, strategies, and messaging that have built sustainable success for our clients.
The Future of Pain for a new Generation
By attracting and energizing Millennials through their unique culture, we developed a new segment for Tylenol, and increased household penetration by 15%.
Unlocking the Millennial Rental Market
We predicted that Millennials will eschew ownership for experiences, opting to rent or share instead. We worked with The Home Depot to create innovative solutions well ahead of the rental market trend, adding $5bn in revenue and creating a powerful new segment for our client.
The Future of Sleep
By pioneering a new need state and occasion—a bedtime beverage that enhances sleep—Coca-Cola Japan addressed the emerging needs of exhausted workers resulting in the most successful product launch in their history. The success of Yumeru drove the relaunch under Glaceau flagship as Sleep Water to sit alongside Smart Water.
From Slaughterhouse to Powerhouse
Faced with declining relevance and the acquisition of a pork business, we repositioned Tyson as a Protein Powerhouse, pushing it beyond the meat case and into frozen and fresh meal solutions, resulting in an 8% increase in sales year over year and stocks soaring 89%.
These 17 known cultural & societal undercurrents, first identified by Faith Popcorn, explain and predict the fluctuating dimensions reflected in the human experience as they evolve to define the consumer behaviors of Tomorrow.
“We’re in the bridge from the past to the future.”
— Faith Popcorn
Our proprietary TalentBank is comprised of an expert panel of over 10,000 of the planet's most brilliant visionaries and Future Thinkers, representing every industry and cultural arena—from media to medics to marketers; from visual artists to alchemists to academics.
Learn how we leverage this incredible thought incubator for our clients.
Learn More
