CLIENT TESTIMONIALS




We pride ourselves on our unique client partnerships.


Providing innovative, sometimes shocking, answers to this question lie at the very core of what we do and underscore why we so often win repeat business from them. Here’s what some of our clients have said about our work propelling them into the Future:


“Faith Popcorn’s BrainReserve is the Master of Authenticity.”

Ashley McEvoy
FORMER U.S. PRESIDENT
OTC, McNeil Consumer & Specialty Pharmaceuticals



“The Powering positioning and strategy from Faith Popcorn’s BrainReserve has impacted our company tremendously. It’s transforming, worthy of an HBR case study.”

Bob Corscadden
FORMER CHIEF MARKETING OFFICER
Tyson Foods



“FPBR is right on point. They helped shape the vision and the consumer insight. They did the segmentation work, established real propositions for the positioning and brought a host of high potential strategic business opportunities.”

Nick Valeriani
FORMER COMPANY GROUP CHAIRMAN
Johnson & Johnson



“FPBR not only knows the here and now, what they give you is where everything is going in the future. They bring in a whole set of new resources, the Trends, the TalentBank, resources that companies don’t have. A McKinsey or [Boston Consulting Group] try to figure out the here and now, not where we are going, they basically come in and use your resources to help you re-look at things. BrainReserve, it’s a very different kind of vision, a different kind of approach, the right kind of answers.”

Debra Coughlin
EVP & CMO
Citi Brands, Citibank
(Also a client as SVP, Global Brand Building, MasterCard)



"This event is a huge win. FPBR made it all happen. For that I will be forever thankful . . . This is the beginning of something transformational.”

Antonio Lucio
FORMER VP INSIGHTS & INNOVATION
PepsiCo



“FPBR partnered with Nike as a strategic thought leader. Using their proprietary methodology, their business acumen and strategic thinking, you get more than ‘here’s a deck of trends and ideas.’ BrainReserve enabled us to truly understand women for the first time. Their insights led to successful launch of our female-focused initiatives, including new product development and retail store environment."

Clare Hamill
VICE PRESIDENT, NEW BUSINESS DEVELOPMENT
Nike



“One of the biggest mistakes that I had ever made as a CEO was not listening to Faith Popcorn when she strongly encouraged me to move Campbell in the direction of becoming the "M'm! M'm! Good Company!’”

Doug Conant
FORMER CHAIRMAN & CEO
Campbell Soup Company