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Faith Popcorn's best-selling books have introduced many to Futurism and its key concepts (specifically, the ever-evolving 17 trends she's identified that underpin societies and whose shifts define the ways in which we live)—such as Cocooning, Pleasure Revenge, and Clanning—to marketers, advertising agencies, executives and entrepreneurs of all types, academics, students, and countless others.
Faith inspires readers by guiding them toward understanding the landscape of Tomorrow then teaches them her method for “back-casting”—a means of creating novel products and services that will meet and exceed the expectations of future consumers, ensuring sustainable, revenue-generating growth for brands and companies looking to successfully navigate the marketplace of Tomorrow.
As the original futurist, Faith’s unique methodology has been put to the test time and again yet continues to yield her team an unparalleled 95% accuracy rate with predicting the trends that lie ahead and how they will shape Tomorrow's industries.
Available for sale:THE POPCORN REPORT: FAITH POPCORN ON THE FUTURE OF YOUR COMPANY, YOUR WORLD, YOUR LIFE - $9.99
Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade. For the corporate manager and the start-up genius alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture.
EVEOLUTION: THE EIGHT TRUTHS OF MARKETING TO WOMEN - $9.99
If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, for businesspeople everywhere to realize that you can’t succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Here, Faith explains how to do just that.
CLICKING: 17 TRENDS THAT DRIVE YOUR BUSINESS AND YOUR LIFE - $9.99
From the woman who made Cocoon a verb, who predicted the rise of the four-wheel drive, the ascent of home delivery, and the retreat from the corporate rat race to home-based businesses, comes Clicking, the unique book that shows you how to apply today's trends in culture, business, and lifestyle. In a completely updated edition, Faith Popcorn and Lys Marigold pinpoint the 17 Trends that are changing America—and how to apply them to chart your own path to success.
DICTIONARY OF THE FUTURE: THE WORDS, TERMS, AND TRENDS THAT DEFINE THE WAY WE WILL LIVE, WORK, AND TALK - $9.99
Faith Popcorn, the Futurist and trend authority who is known as the Nostradamus of marketing—and Adam Hanft, author, business strategist and media critic—have created the first-ever Dictionary of the Future- a thought-provoking, entertaining and richly informative collection of hundreds of new, emerging and just-invented words and terms. While traditional dictionaries wait for language to achieve familiarity, Dictionary of the Future is there first, enabling readers to identify the latest trends across all dimensions of the culture.