Is middle class the new "wealthy poor"? https://nyti.ms/33ZgMFo
The Future of Christmas Wishlists
November 15, 2019
Situation:
Coca-Cola Japan realized during 25% of the day, people were not consuming any of their products – during their 6 (or less) hours of slumber. And, often Japanese businessmen work so hard they don’t sleep, creating a lack of focus during the day when they need it most. In addition, their health and wellness were being negatively affected, which was a growing concern among the Japanese.
Challenge:
Create an entirely new productive daypart for Coca-Cola (Japan) Co., Ltd. – Sleep
Solution:
Develop a drink that boosts the naturally restorative power of sleep, making as little as four hours feel like eight. Make what sleep people do get work harder for them.
Results:
Successful test and launch of sleep drink, Yumeru Relaunch as Glaceau SleepWater
Is middle class the new "wealthy poor"? https://nyti.ms/33ZgMFo
Instagram will test hiding likes. Good for mental health, bad for business. ... https://bit.ly/2CQsTsr
Sneaker-shaped coffins is the new death art. https://bit.ly/2r6QeDG
Cannabis open houses are the latest gimmick to get luxury clientele high enough ... to buy. https://on.wsj.com/340ZQOS
How the prevalence (and subsequent removal) of insects place in horror films ... reflects our evolving fear of how we will destroy our own planet. #AtmosFear https://bit.ly/2Q7A8nv
Because we have no personal time, Netflix is experimenting with a feature to let... you watch movies at 1.5x speed. https://bloom.bg/2Q8FSgJ
A nobel prize winner for chemistry launched a luxury skin care brand. Will ... consumers trust science-backed skincare over herbal or homeopathic products? https://bit.ly/2QeKkdQ
It's time death was approached with the attention-to-detail every other aspect ... of our lives is. High-tech funeral startups make saying goodbye (and keeping in touch) with our loved once better. https://bbc.in/32Irr60
This video game helps players understand mental illness by creating a temporary ... experience of psychosis. https://bit.ly/36JAbfp
United Airlines is partnering with app Timeshifter to help prevent jetlag for ... every passenger. https://bit.ly/2JVizTE
