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BrainReserve
PopcornBrains avatarBrainReserve@PopcornBrains·

Holiday sales represent 20% of annual retail sales each year. Will the #jolt of ... the pandemic change this? Can retailers rely on the typical volume of holiday sales? Find out by listening to Episode 2 of #Jolty wherever you get your podcasts https://bit.ly/3fAJX8n

99 Lives

The Radical Reinvention of Work

June 15, 2020

Case Study:

Large white Coca-Cola logo
Info-graphic that explains how futurist Faith Popcorn leveraged four of her Trends to transform Coca-Cola's business.

Situation:
Coca-Cola Japan realized during 25% of the day, people were not consuming any of their products – during their 6 (or less) hours of slumber. And, often Japanese businessmen work so hard they don’t sleep, creating a lack of focus during the day when they need it most. In addition, their health and wellness were being negatively affected, which was a growing concern among the Japanese.

Challenge:

Create an entirely new productive daypart for Coca-Cola (Japan) Co., Ltd. – Sleep

Solution:

Develop a drink that boosts the naturally restorative power of sleep, making as little as four hours feel like eight. Make what sleep people do get work harder for them.

 Results:

Successful test and launch of sleep drink, Yumeru Relaunch as Glaceau SleepWater

The Latest

Tomorrow’s trends, Today

June 15, 2020 Welcome to 2030

Trend: Cocooning
“What’s next?”: That’s the question everyone is asking, from the CEOs my team consults with to my friends weathering the Covid-19 lockdown. “How will we...

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BrainReserve
PopcornBrains avatarBrainReserve@PopcornBrains·

Holiday sales represent 20% of annual retail sales each year. Will the #jolt of ... the pandemic change this? Can retailers rely on the typical volume of holiday sales? Find out by listening to Episode 2 of #Jolty wherever you get your podcasts https://bit.ly/3fAJX8n

PopcornBrains avatarBrainReserve@PopcornBrains·

#IconToppling Trend: A new socioquake transforms mainstream America and the ... world as the pillars of society are questioned and rejected. https://bit.ly/3aNvm68

PopcornBrains avatarBrainReserve@PopcornBrains·

Medical experts–not police–will respond to mental health 911 calls in a new ... pilot program. When does it go national? #IconToppling https://bit.ly/38YnLUc

PopcornBrains avatarBrainReserve@PopcornBrains·

The gaming industry is playing a major role in combating COVID and loneliness ... with a campaign called #PlayApartTogether. Hear how brands are combatting the "Connection Crisis" on this episode of #JOLTY: https://bit.ly/3feUVzY

PopcornBrains avatarBrainReserve@PopcornBrains·

Lead with kindness and empathy over fear. @faithpopcorn

PopcornBrains avatarBrainReserve@PopcornBrains·

Great new partnership between Beyonce and Peloton enabling more inclusiveness ... and cultural awareness. https://bit.ly/3kSJYWk

PopcornBrains avatarBrainReserve@PopcornBrains·

During this time of intense polarization, it is important to remember the issues... we have come a long way on. #Jolty https://anchor.fm/jolty

PopcornBrains avatarBrainReserve@PopcornBrains·

How do we turn ethics into metrics that we can use to measure AI? ... https://bit.ly/3eTfdPr

PopcornBrains avatarBrainReserve@PopcornBrains·

“Corporate has to EARN the right to create culture.” - @faithpopcorn ... #HumanAgeEvent

PopcornBrains avatarBrainReserve@PopcornBrains·

“I think it’s always short-sighted to group people by demographics.” ... [email protected]_soileau #HumanAgeEvent