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BrainReserve
PopcornBrains avatarBrainReserve@PopcornBrains·

"If we tell a child, use the force of your willpower to control how much time ... you’re spending, you’re pitting a child against the world’s greatest product designers.” https://www.axios.com/2023/01/29/us-surgeon-general-vivek-murthy-youth-social-media

The Future Doesn’t Have to Wait

January 12, 2023

Case Study:

Large white Coca-Cola logo
Info-graphic that explains how futurist Faith Popcorn leveraged four of her Trends to transform Coca-Cola's business.

Situation:
Coca-Cola Japan realized during 25% of the day, people were not consuming any of their products – during their 6 (or less) hours of slumber. And, often Japanese businessmen work so hard they don’t sleep, creating a lack of focus during the day when they need it most. In addition, their health and wellness were being negatively affected, which was a growing concern among the Japanese.

Challenge:

Create an entirely new productive daypart for Coca-Cola (Japan) Co., Ltd. – Sleep

Solution:

Develop a drink that boosts the naturally restorative power of sleep, making as little as four hours feel like eight. Make what sleep people do get work harder for them.

 Results:

Successful test and launch of sleep drink, Yumeru Relaunch as Glaceau SleepWater

The Latest

Tomorrow’s trends, Today

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Trending NowFollow8,70415,236

BrainReserve
PopcornBrains avatarBrainReserve@PopcornBrains·

"If we tell a child, use the force of your willpower to control how much time ... you’re spending, you’re pitting a child against the world’s greatest product designers.” https://www.axios.com/2023/01/29/us-surgeon-general-vivek-murthy-youth-social-media

PopcornBrains avatarBrainReserve@PopcornBrains·

Brands are seriously missing out on human connection. @FaithPopcorn #branding ... #marketing #advertising

PopcornBrains avatarBrainReserve@PopcornBrains·

Keep up with @faithpopcorn on TikTok: https://www.tiktok.com/@faithpopcorn

PopcornBrains avatarBrainReserve@PopcornBrains·

AI is a "more dramatic’ shift than electricity or the internet." ... @sasan_goodarzi, CEO, Intuithttp://ow.ly/wrz850Mp8ET

PopcornBrains avatarBrainReserve@PopcornBrains·

The #metaverse could generate up to $5T in value by 2030. If you aren't paying ... attention, you're late.http://ow.ly/9POr50Mp8Bq

PopcornBrains avatarBrainReserve@PopcornBrains·

People are finding alternatives. http://ow.ly/XGcT50Mjw2U

PopcornBrains avatarBrainReserve@PopcornBrains·

Men without college degrees have left the workforce in record numbers, many ... citing the reason as feeling less than men with.https://www.bostonfed.org/publications/research-department-working-paper/2022/wage-inequality-and-the-rise-in-labor-force-exit-the-case-of-us-prime-age-men.aspx