Small city north of London has a fleet of delivery robots bringing people ... groceries. https://nyti.ms/3cbEDoF
Marketing to Cult Brands
March 12, 2020
Situation:
Coca-Cola Japan realized during 25% of the day, people were not consuming any of their products – during their 6 (or less) hours of slumber. And, often Japanese businessmen work so hard they don’t sleep, creating a lack of focus during the day when they need it most. In addition, their health and wellness were being negatively affected, which was a growing concern among the Japanese.
Challenge:
Create an entirely new productive daypart for Coca-Cola (Japan) Co., Ltd. – Sleep
Solution:
Develop a drink that boosts the naturally restorative power of sleep, making as little as four hours feel like eight. Make what sleep people do get work harder for them.
Results:
Successful test and launch of sleep drink, Yumeru Relaunch as Glaceau SleepWater
Small city north of London has a fleet of delivery robots bringing people ... groceries. https://nyti.ms/3cbEDoF
[email protected] on @ThisIsMoney: https://bit.ly/covid-clean #BeingAlive
Trial by zoom. https://bit.ly/3ce6Fjo
Jay-Z fights - doesn't want his image and voice stolen by deep fakes. Bet this ... goes to the Supreme Court. https://bit.ly/2WTaZ2U
Drive-ins will make a comeback. Retro fun, especially with a 1950s cocktail. ... #FantasyAdventure https://bit.ly/2A16oTk
Bumble adds "Virtual Dating" badge to users who are open to video chat dates, ... and Airbnb presents them with experiences like virtual wine tasting classes. Opportunity for brands to create lots of connections points with lots of new partners. https://engt.co/2LP9yft
New tech creates video game landscapes that make it almost impossible to ... distinguish between reality and CG. Next: The characters walk out of the game into your living room. #FantasyAdventure https://bit.ly/2TxJ5r4
Anheuser Busch launches a hard seltzer line inspired by the refined flavors of ... classic cocktails. Perfect for our new at-home happy hours. #SmallIndulgences https://prn.to/2WXeS7c
$10,9B spent on video games last quarter, as we desperately seek escape. That's... where you should be marketing. #FantasyAdventure https://bit.ly/2A4n2kR
The Future is hedonistic. @FaithPopcorn talked to @Mashable about the Future of ... Sex and Relationships. Hint: Best sex ever with your robotic companion. https://bit.ly/36lsyvK
