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BrainReserve
PopcornBrains avatarBrainReserve@PopcornBrains·

The #JOLTY crew dives into the Super-worlds of Krista Kim and Hrish Lotlikar, as... they discuss the Mars House, NFTs, ancient philosophy and the future of art and human interaction Read the full episode transcription here: https://faithpopcorn.com/jolty-episode-23/

99 Lives

The Nostradamus of Marketing

January 8, 2021

Case Study:

Large white Coca-Cola logo
Info-graphic that explains how futurist Faith Popcorn leveraged four of her Trends to transform Coca-Cola's business.

Situation:
Coca-Cola Japan realized during 25% of the day, people were not consuming any of their products – during their 6 (or less) hours of slumber. And, often Japanese businessmen work so hard they don’t sleep, creating a lack of focus during the day when they need it most. In addition, their health and wellness were being negatively affected, which was a growing concern among the Japanese.

Challenge:

Create an entirely new productive daypart for Coca-Cola (Japan) Co., Ltd. – Sleep

Solution:

Develop a drink that boosts the naturally restorative power of sleep, making as little as four hours feel like eight. Make what sleep people do get work harder for them.

 Results:

Successful test and launch of sleep drink, Yumeru Relaunch as Glaceau SleepWater

The Latest

Tomorrow’s trends, Today

June 15, 2020 Welcome to 2030

Trend: Cocooning
“What’s next?”: That’s the question everyone is asking, from the CEOs my team consults with to my friends weathering the Covid-19 lockdown. “How will we...

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MORE TRENDBLOG

Trending NowFollow8,11915,287

BrainReserve
PopcornBrains avatarBrainReserve@PopcornBrains·

The #JOLTY crew dives into the Super-worlds of Krista Kim and Hrish Lotlikar, as... they discuss the Mars House, NFTs, ancient philosophy and the future of art and human interaction Read the full episode transcription here: https://faithpopcorn.com/jolty-episode-23/

PopcornBrains avatarBrainReserve@PopcornBrains·

Pokémon GO was the fastest company in history to hit $1B in revenue. Learn how ... this game inspired @hrishlotikar to build SuperWorld. #JOLTY #metaverse #NFT https://apple.co/3dRHWFf

PopcornBrains avatarBrainReserve@PopcornBrains·

Krista Kim believes the Metaverse is the way we regain our control over ... technology. #JOLTY https://apple.co/3dRHWFf

PopcornBrains avatarBrainReserve@PopcornBrains·

Weed tourism feels a lot like wine tourism–learn pair, taste, and smell ... strains. https://nyti.ms/3kGDTj7

PopcornBrains avatarBrainReserve@PopcornBrains·

Real-time translation will eliminate cultural clashes & bring the people ... closer. Maybe a solve for world peace https://tcrn.ch/3kGE91z

PopcornBrains avatarBrainReserve@PopcornBrains·

Warby Parker replaces a trip to the eye doctor with an app capable of perfect ... prescriptions. #BeingAlive https://bit.ly/3eJhg9X

PopcornBrains avatarBrainReserve@PopcornBrains·

“Fossil fuel companies need to take responsibility, not just tell people to ... drive electric cars or turn off the lights.” @sarahlakewoman https://wapo.st/3BrBuPq

PopcornBrains avatarBrainReserve@PopcornBrains·

Warner Bros releases accessible NFTs to promote the new Space Jam. ... https://bit.ly/3wVdErC

PopcornBrains avatarBrainReserve@PopcornBrains·

Total Transparency at Netflix meant the total firing 3 execs. We've entered the ... age of hyper-surveillance. Watch out. https://bit.ly/3BqEBHg

PopcornBrains avatarBrainReserve@PopcornBrains·

Would you let Amazon watch you sleep in exchange for awakening healthier and ... happier? https://bit.ly/3esuZls