Case Study:
what we're watching
The dinner party is back. https://bit.ly/3a2YATm
Ringing the bell at NASDAQ in the #metaverse
June 20, 2022
The dinner party is back. https://bit.ly/3a2YATm
Ringing the bell at NASDAQ in the #metaverse
June 20, 2022
Situation:
Coca-Cola Japan realized during 25% of the day, people were not consuming any of their products – during their 6 (or less) hours of slumber. And, often Japanese businessmen work so hard they don’t sleep, creating a lack of focus during the day when they need it most. In addition, their health and wellness were being negatively affected, which was a growing concern among the Japanese.
Challenge:
Create an entirely new productive daypart for Coca-Cola (Japan) Co., Ltd. – Sleep
Solution:
Develop a drink that boosts the naturally restorative power of sleep, making as little as four hours feel like eight. Make what sleep people do get work harder for them.
Results:
Successful test and launch of sleep drink, Yumeru Relaunch as Glaceau SleepWater
The dinner party is back. https://bit.ly/3a2YATm
Fashion is being created by algorithms rather than creativity–and causing ... massive waste. Luxury will be defined as limited and direct from the human mind in the Future. https://bit.ly/3NpZNSB
We are entering an era not just of unsafe abortions but of the widespread ... criminalization of pregnancy. https://bit.ly/39ZWovV
A partial solution to rising sea levels. The city will have 5,000 floating units... including schools, retail space, and homes for 20,000 residents. #AtmosFear https://cnn.it/3y3obnk
DTA: Direct to Avatar. That's who Nike is targeting to grow sales. ... https://bit.ly/3HNQhr6
50% of Americans think we are lacking in morality. https://bit.ly/3bgeVUU
"This will inspire people to be more fluid and experimental in their identity ... because you can change it the next day." https://bit.ly/3N7w9Bo
The religion of Disney is a model for how brands can be successful in the ... Metaverse. #FantasyAdventure x #Cocooning x #DownAging https://n.pr/3N6FGII
