January 8, 2021 The Nostradamus of Marketing
How did you predict that, I ask Faith. “I don’t have a crystal ball to peer into,” says the futurist, with a laugh. Instead, her...
Case Study:
Situation:
Coca-Cola Japan realized during 25% of the day, people were not consuming any of their products – during their 6 (or less) hours of slumber. And, often Japanese businessmen work so hard they don’t sleep, creating a lack of focus during the day when they need it most. In addition, their health and wellness were being negatively affected, which was a growing concern among the Japanese.
Challenge:
Create an entirely new productive daypart for Coca-Cola (Japan) Co., Ltd. – Sleep
Solution:
Develop a drink that boosts the naturally restorative power of sleep, making as little as four hours feel like eight. Make what sleep people do get work harder for them.
Results:
Successful test and launch of sleep drink, Yumeru Relaunch as Glaceau SleepWater
A new renaissance awaits.
Happy Inauguration Day! Faith, Adam, and Maggy were joined by Dr. Joel ... Weinberger to discuss the insurrection at the United States Capitol and the psychology behind the chaos. https://bit.ly/2XV3eJF
Happy National Popcorn Day! @faithpopcorn #nationalpopcornday
80 is the new 40 and soon could become the new 30. Find out why on the latest ... episode of #Jolty. https://bit.ly/3syyfBl
We have many advantages over our caveman ancestors, but a hypersensitive immune ... system is not one of them. #Jolty https://bit.ly/3syyfBl
What to look for by 2025: Self-Hacking–We are demanding to be in control of ... our biology and our destiny. Implants, wearables, swallowables are part of this. Taking longevity supplements is another example. https://bit.ly/2K7tnl4
To see Tomorrow, first look back.
“Thoughts will replace verbal communication and telepathic teams will become ... common.” @faithpopcorn interviewed by Friday Magazine. https://bit.ly/2K7tnl4
We're surrounded by danger and death, we crave enlightenment. Brands, how will ... you elevate our transcendence? https://bit.ly/3btbw38
"I now realize that the body and mind I once thought were my own are expressions... of an intelligence that is neither simply natural nor merely artificial." https://nyti.ms/3bDZPH0
