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BrainReserve
PopcornBrains avatarBrainReserve@PopcornBrains·

A recent study from researchers at the University of Chicago found that nearly ... 40% of the nation’s jobs can be done at home. Would this be viable? @BradJakeman thinks not. Tune in to the latest episode of #Jolty for more. https://anchor.fm/jolty

99 Lives

The Radical Reinvention of Work

June 15, 2020

Case Study:

Large white Coca-Cola logo
Info-graphic that explains how futurist Faith Popcorn leveraged four of her Trends to transform Coca-Cola's business.

Situation:
Coca-Cola Japan realized during 25% of the day, people were not consuming any of their products – during their 6 (or less) hours of slumber. And, often Japanese businessmen work so hard they don’t sleep, creating a lack of focus during the day when they need it most. In addition, their health and wellness were being negatively affected, which was a growing concern among the Japanese.

Challenge:

Create an entirely new productive daypart for Coca-Cola (Japan) Co., Ltd. – Sleep

Solution:

Develop a drink that boosts the naturally restorative power of sleep, making as little as four hours feel like eight. Make what sleep people do get work harder for them.

 Results:

Successful test and launch of sleep drink, Yumeru Relaunch as Glaceau SleepWater

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BrainReserve
PopcornBrains avatarBrainReserve@PopcornBrains·

A recent study from researchers at the University of Chicago found that nearly ... 40% of the nation’s jobs can be done at home. Would this be viable? @BradJakeman thinks not. Tune in to the latest episode of #Jolty for more. https://anchor.fm/jolty

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England mandates LGBTQ+ sex ed. 6 states in the US still consider it illegal. ... https://bit.ly/3ceBzcT

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TikTok's popularity shows that content driven by algorithm, not followers or ... likes, leads. https://bit.ly/3bMrLqc

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Sitting in front of our computers and phones might be just as damaging as laying... out under midday sun. https://www.msn.com/en-us/health/wellness/blue-light-from-a-digital-device-can-age-the-skin-like-midday-sun/ar-BB18zYDX