what we're watching

Clanning

Marketing to Cult Brands

March 12, 2020

TrendBlog

Artificial Intelligence, Virtual Reality, the rise of Micro-Clans and the death of mortality: These are a few of the Future-leaning topics you’ll find in our TrendBlog. Here we compile the latest articles and thinking from Faith Popcorn’s BrainReserve. Articles here chronicle the places and events Faith’s team of Futurists trek to, as well as new products that reveal how the Future is leaking into the present. The common thread that weaves through everything you’ll read here is a fascination with Tomorrow, and a provocative lens onto culture.

July 17, 2019 The Future of Work

If your company is still relying on top-down, military-style hierarchies, you’re doomed. Drawing on our vast intelligence network, we’ve gathered facts and gleaned inspiration to...

April 1, 2019 Retail Reinvention

The cultural strategists at Faith Popcorn’s BrainReserve—the future-focused strategic consultancy—are sharing updated signals of where retail is heading. Aware of the reports of the death...

March 16, 2019 Mood Modulation

Forty-six percent of teens today say they’re so stressed, they feel hopeless. They’re sad, mad, discouraged. They wish they felt better. Do you know the...