Every day, there are new signs and signals that men are struggling. The news is full of reports of them flailing and floundering:
Look at how women are rising and changing the tempo of our society: Running for office (especially President) in record numbers; pushing back against the patriarchy; out-earning men in some key sectors; and demonstrating in real time with real results how communication, empathy, passion and compassion—the most human of qualities—can lift our culture. Women possess more emotion and intuition than men and are raising their voices to make our world a better, kinder place for all.
The story is very different and quite the opposite for men in our culture. They are hitting depths of fear, anger, resentment and hopelessness. Their identity no longer works because it is often formed around pathetic 1950s thinking about sexual prowess, a successful career at any cost, dominating to feel in control—and being free from the burdens of daily family life and childcare. Going back centuries, millennia even, we know their mindset and heartset is about hunting—not gathering their loved ones around them.
So we have to ask…
How can men evolve to save themselves? How can businesses and brands help them?
Based on thousands of conversations with men, women and non-binaries, as well as our many TalentBank Futurists, it’s clear that for men to thrive, they must evolve radically. And fast. They need guidance, support—they require the tools to explore the fresh possibilities of what being a modern man can mean.
We see a “feminization” on their horizon—not to weaken men, but to let them express themselves in honest and empowering ways. And survive the dire downward spiral currently enveloping them. Look at this blueprint, from small to sweeping changes that are rocking the culture now:
Families will morph dramatically. As scientific advances make it possible for two women or two men to have biological children via IVG (in vitro gametogenesis) and babies can grow outside the uterus in birthing tanks, the notion of females being more connected to offspring will dissipate. Men will be primed to be as or more “maternal” as women, in part because they will have more time. Already, young men say they want to be uber-involved fathers, but workplaces don’t make that possible. For example, paternity leave is still reluctantly given. And there are few on-premise childcare centers. Even when supports are available, social stigma still pushes men to head back to work ASAP after their babies are born. A huge multi-national company that shows what the future could look like will attract the cream of the workers—especially vital as gender fluidity erases the boundaries of binary identity and families take on new forms.
Article Updated from Original July 2019 Post
Tomorrow’s trends, Today