Our 17 known cultural & societal undercurrents, first identified by Faith Popcorn, explain and predict the fluctuating dimensions reflected in the human experience as they evolve to define the consumer behaviors of Tomorrow.
A former corporate litigator who is deep in the trenches of redefining the place for women in politics, the workplace, and our communities. Amy launched The Riveter, a national network of female-forward workspaces and an online community—places designed for women to find a community of support and ambition.
Diana’s site, Positive Luxury, boasts more than 170 members, from Alexander McQueen to Krug Champagne, each of whom have been awarded the coveted Butterfly Mark, Positive Luxury’s stamp of #brandstotrust for their values and purpose.
Hardy leads Smorgasbord, a South African organization dedicated to supporting and incubating food start-ups, nurturing early-stage businesses across the Food and Beverage sector.
Julian’s conustancy, New Nutrition, has been the world's leading source of case studies and data on the food and beverage industry since 1995. He possesses the unparalleled ability to weave together the cultural currents and hard data about food and beverage marketing and regulations.
A winner of multiple marketing awards, Jumana is on a mission at Betwixt to make professional relationships more rewarding and productive by building psychological safety into workgroups. She is also the founder of Pivot, a non-profit that encourages social responsibility among tech companies.
An in-demand thought leader, Roy is the founder and editor of Japan Consuming, an intelligence report on Japanese retail, as well as an author and professor of marketing in Japan, studying the emerging currents that shape this highly directional market.
With 100+ patents and applications to his name, Sung is the visionary behind Umagination Labs, a company that creates new brands and proprietary platforms for growth. He is a successful serial entrepreneur with successes in everything from custom-fit jean technology (sold to Levi’s) to sustainably-packaged water.
Using well-known texts, Pearson creates immersive, interactive, and ever-changing theatre experiences for guests in dramaticly-repurposed spaces, including abandoned hospitals, that stretch the boundaries of imagination.
Valeria is a highly regarded scholar who studies Big Data and trends across society, design, corporate anthropology, and other realms to understand where innovation can best take root. She has worked with tech, transportation and CPG companies, among others, to help them see the coming changes in our global community.