Faith Popcorn is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974. She is also the best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and the upcoming, Popcorn Report Revisited.
The New York Times has called her "The Trend Oracle," Fortune magazine named her, "The Nostradamus of Marketing," and she is recognized as America’s foremost Trend expert.
Faith Popcorn has identified such sweeping societal movements as Cocooning, AtmosFear, Anchoring, 99 Lives, Icon Toppling, and Vigilante Consumer.
As the lead strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help BrainReserve clients reposition established brands/companies, develop new strategies and innovate new products, services, and experiences.
She is a trusted advisor to the CEOs of The Fortune 500 including such companies as Allergan, American Express, Avon, Bayer, Campbell’s Soup, Citigroup, Coca-Cola, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson, Tylenol and The United States Postal Service.
“. . . documented 95% accuracy rate”
Faith long ago predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium with Cocooning. She was the first to anticipate the explosive growth of home delivery, home businesses and home shopping. Additionally, she predicted the rise of social media and has her own significant following on Instagram and Twitter.
A dynamic public speaker, Faith regularly shares her interactive FutureView presentation which focuses on how Trends are affecting consumer lifestyles and purchasing behavior, with thousands of audiences across the globe.
Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media by The New York Times, Time, Newsweek, Fortune, “The Today Show,” “Face the Nation,” and CNN.
“The Nostradamus of Marketing”
Faith was raised in Shanghai, China, is a fifth generation New Yorker, and the daughter of two lawyers. She is a graduate of New York University and New York’s High School of Performing Arts. She is a single mother and has two daughters adopted from China: gg, 24, and cc, 17.
Popcorn (as you may have guessed) is not the name she was born with. Her surname, Plotkin, proved difficult for one of her first bosses to pronounce. He dubbed her “Popcorn” as his personal shorthand–and it stuck.
Tomorrow’s trends, Today