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Marketing to Cult Brands

March 12, 2020

Breathe in the Good

Applicable Trends

March 12, 2019      |      3 Min Read

A new focus on air quality will impact what and how you breathe tomorrow

“Breathe in the good, exhale the bad.” This popular mantra takes a whole new meaning as consumers are increasingly turning to new ways to manage the air that they breathe. Here a look at a few emerging directions for this facet of the Being Alive Trend:

#1. There’s a gentler, more natural form of healing evolving

Products like Monq, a personal essential-oil diffuser, may look like an e-cigarette, but the device is actually reputed to promote well-being through individualized aromatherapy. This modern take on an ancient wellness technique offering consumers mood-shifting instant gratification without the harmful side effects or preservatives of cigarettes or other drugs. It’s a new player in the relax-me realm which, as anxiety skyrockets, is accelerating with everything from weed-enhanced treats to Kava cocktails. The Focus blend uses such natural ingredients as nutmeg, rosemary, black pepper, bergamot and cardamom.

#2. Air quality sensors will play a huge role in Tomorrow’s smart home

The Awair device is one early indicator: The Awair Glow C monitors your air quality and automatically triggers “non-smart” devices such as humidifiers, air purifiers, and fans to maintain the health of your space. It tracks the levels of VOCs (or volatile organic compounds), temperature and humidity so you are always cognizant of what you are breathing and optimizing that. Wynd manufactures wearable air-quality sensors that monitor air quality and connects with an app and air purifier to similarly tweak the health of one’s environment. In the workplace, Foobot sensors promise to deliver the same benefits.

#3. Luxury Air Market Emerges?

When traveling, Pureroom promises an allergen-free, healthy environment in leading hotel chains. The service involves “shocking” a room, cleansing with tea-tree oil and other purifiers, installing allergy-free bedding and otherwise creating a luxuriously pure place where guests can enjoy top-quality air, peace of mind, and a heightened state of refreshment and revitalization.

VitalityAir offers another path to improving air quality: It bottles pure Canadian air and sells it to smog-afflicted customers and athletes seeking a hit of high-quality oxygen. They bottle at the famous pristine Banff and Lake Louise locations, which point to one of Faith’s predictions – that natural resources, whether air or water or produce, will soon be privatized and prized. The Atmosfear Trend reveals that consumers are worried about the increasing toxicity of Planet Earth and will be loyal customers of those businesses that protect the environment, even if that means saving and selling small areas of it.

The team at Faith Popcorn’s BrainReserve believes this fascination with pure air will only escalate and have deep implications for various industries – consumers will demand pure air in their cars, whether they are driverless, electric or any other sort; coworking, coliving and digital-nomadic communities will need to assure air quality across international borders; and the need to know whether food and products were made in clean environments will grow.

Given current events, ranging from the devastating fires in Australia to the outbreak of Coronavirus, knowing our air, food, and products have been analyzed and optimized to ensure our health will become not only a vital concern but a marketable creature comfort.

Chief Environmental Officers will become the linchpins of brands and companies seeking to remain relevant while continuing to be taken seriously. Have you considered this? Have you started your search? Our Futurists stand ready to help you navigate this new frontier.

Find Out How

Article Updated from Original December 2016 Post

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