Situation:

Xfinity recognized that telecommunications and connectivity were entering a rapidly shifting landscape. They were perceived as an undifferentiated provider, without emotional resonance for their audience at a moment when new players were jumping into the space from all sides and securing loyalty.

Challenge:

Recognizing the huge shift in how we live and interact with tech was crucial to repositioning Xfinity for success. With the explosion of in-home services, connected living, the IoT, and the Metaverse, there was a huge opportunity to become a lifeline for consumers in this era of intensive digitization.

Solution:

By understanding and mining critical consumer needs, both practical and emotional, Xfinity could enable a new kind of ecosystem. With branded offerings in the realms of in-home healthcare, education, and entertainment, the company was poised to transition from pipeline to personal concierge for their future consumer.

Results:

Specific implementation metric cannot be published.