what we're watching

Case Study:

Situation:

While revered as a family company, SC Johnson recognized that it needed new bridges to connect with their Future Consumer. A halo of trust and heritage wasn’t enough to carry its brands forward.

Challenge:

Families are stressed, fraying, and reconfiguring. Big companies and their once-revered brands are now seen as perhaps too massive to address evolving individual needs. What’s more, consumers are prioritizing the health of our planet in peril and are abandoning the iconic brands of their youth for newer, greener options.

Solution:

SC Johnson must evolve from simply stating who they are:A family company) to advocating  for whom they serve: A company for families. This pivot from identity to action placed  a laser focus on the new needs of their audience proved vital to success. By deliver against tomorrow’s burgeoning opportunities, SC Johnson was ready capture relevancy and grow its younger base.

Results:

Specific implementation metric cannot be published. 

The Latest

Tomorrow’s trends, Today

March 12, 2020 Events with Faith Popcorn

As the world is reeling with political/financial/environmental/cultural turmoil, creating emotional uncertainty, there has been extraordinary interest in an accurate view of the what’s coming.  It’s...

February 28, 2023 Swarm Intelligence

Can looking up and looking down give us insight into the future of human collaboration? Our recent JOLTY guests,  Louis Rosenberg and David Baltaxe, founders...