Case Study:

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Ringing the bell at NASDAQ in the #metaverse
June 20, 2022
Situation:
The Home Depot catered to home buyers. But to Millennials, the largest cohort in history – one that is having a huge and lasting impact on our economy – are not buying homes like previous generations and are not embracing the dream of home ownership. Factors such as skyrocketing student debt and the economic downturn have contributed to a deep societal shift: Renting has risen in the culture to become the new buying. The Millennial world view embraces the Sharing Economy; signals include the rise of AirBnB, Lyft, Uber and coworking spaces. Real estate is no longer being viewed as the primary path for families to build wealth. A new set of values stressing mobility and experience is coming into focus.
Challenge:
You don’t have to buy a house to own a home. Instead of selling tools & materials that renters don’t want to own, The Home Depot should become the tool that transforms rental dwellings into homes. Executional ideas included creating removable flooring and wall paper; providing Rental Install/Store/Reinstall Renovation Services; helping them negotiate a lease.
Solution:
Our foresight and Innovation Framework drove $5bn in revenue and created a powerful new segment for our client.
Results:
Brand visibility far exceeding typical media buys. Significant increases in Brand relevance measures among target groups for the first time in over a decade. Double-digit increases in household penetration. Gold EFFIE Winner. Additionally, the skateboarding park that we developed – the Tylenol Bowl in Brooklyn – was named the humanitarian gesture of the year by Skateboarding magazine.
Tomorrow’s trends, Today
You can now buy your CryptoPunk NFT as a pendant from Tiffany’s for $50k. ... https://bit.ly/3Qk4PlH
How higher ed is evolving to provide Future value: studies include metaverse ... entrepreneurship, ethics in AI, personal branding, and “disaster-resilient design." https://on.wsj.com/3pbE72N
Until higher wages are demanded, robots are more expensive than humans. ... https://bit.ly/3zveyOU
Faith is taking your questions! Respond in the comments. 👇
"Meet the Lobbyist Next Door" https://bit.ly/3SjtGHI
Paychecks and titles aren't enough. What's the most effective 2022 way to ... communicate your values to your employees? https://bit.ly/3Sr0M8x
Crypto-curious? This week's episode of #JOLTY features venture capitalist, ... @mjmreport as we dive into what investments we should be keeping our eyes on. https://apple.co/3P7iPy0
Marjorie Hernandez @m_h_d_v is an architect and designer by training who has a ... vision to dematerialize goods through the #metaverse. Get #JOLTY with us as we seek to answer the questions below. https://bit.ly/3OModpL