Case Study:

The dinner party is back. https://bit.ly/3a2YATm
Ringing the bell at NASDAQ in the #metaverse
June 20, 2022
Situation:
The Home Depot catered to home buyers. But to Millennials, the largest cohort in history – one that is having a huge and lasting impact on our economy – are not buying homes like previous generations and are not embracing the dream of home ownership. Factors such as skyrocketing student debt and the economic downturn have contributed to a deep societal shift: Renting has risen in the culture to become the new buying. The Millennial world view embraces the Sharing Economy; signals include the rise of AirBnB, Lyft, Uber and coworking spaces. Real estate is no longer being viewed as the primary path for families to build wealth. A new set of values stressing mobility and experience is coming into focus.
Challenge:
You don’t have to buy a house to own a home. Instead of selling tools & materials that renters don’t want to own, The Home Depot should become the tool that transforms rental dwellings into homes. Executional ideas included creating removable flooring and wall paper; providing Rental Install/Store/Reinstall Renovation Services; helping them negotiate a lease.
Solution:
Our foresight and Innovation Framework drove $5bn in revenue and created a powerful new segment for our client.
Results:
Brand visibility far exceeding typical media buys. Significant increases in Brand relevance measures among target groups for the first time in over a decade. Double-digit increases in household penetration. Gold EFFIE Winner. Additionally, the skateboarding park that we developed – the Tylenol Bowl in Brooklyn – was named the humanitarian gesture of the year by Skateboarding magazine.
Tomorrow’s trends, Today
The dinner party is back. https://bit.ly/3a2YATm
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We are entering an era not just of unsafe abortions but of the widespread ... criminalization of pregnancy. https://bit.ly/39ZWovV
A partial solution to rising sea levels. The city will have 5,000 floating units... including schools, retail space, and homes for 20,000 residents. #AtmosFear https://cnn.it/3y3obnk
DTA: Direct to Avatar. That's who Nike is targeting to grow sales. ... https://bit.ly/3HNQhr6
50% of Americans think we are lacking in morality. https://bit.ly/3bgeVUU
"This will inspire people to be more fluid and experimental in their identity ... because you can change it the next day." https://bit.ly/3N7w9Bo
The religion of Disney is a model for how brands can be successful in the ... Metaverse. #FantasyAdventure x #Cocooning x #DownAging https://n.pr/3N6FGII