Case Study:

"If we tell a child, use the force of your willpower to control how much time ... you’re spending, you’re pitting a child against the world’s greatest product designers.” https://www.axios.com/2023/01/29/us-surgeon-general-vivek-murthy-youth-social-media
The Future Doesn’t Have to Wait
January 12, 2023
Situation:
The Home Depot catered to home buyers. But to Millennials, the largest cohort in history – one that is having a huge and lasting impact on our economy – are not buying homes like previous generations and are not embracing the dream of home ownership. Factors such as skyrocketing student debt and the economic downturn have contributed to a deep societal shift: Renting has risen in the culture to become the new buying. The Millennial world view embraces the Sharing Economy; signals include the rise of AirBnB, Lyft, Uber and coworking spaces. Real estate is no longer being viewed as the primary path for families to build wealth. A new set of values stressing mobility and experience is coming into focus.
Challenge:
You don’t have to buy a house to own a home. Instead of selling tools & materials that renters don’t want to own, The Home Depot should become the tool that transforms rental dwellings into homes. Executional ideas included creating removable flooring and wall paper; providing Rental Install/Store/Reinstall Renovation Services; helping them negotiate a lease.
Solution:
Our foresight and Innovation Framework drove $5bn in revenue and created a powerful new segment for our client.
Results:
Brand visibility far exceeding typical media buys. Significant increases in Brand relevance measures among target groups for the first time in over a decade. Double-digit increases in household penetration. Gold EFFIE Winner. Additionally, the skateboarding park that we developed – the Tylenol Bowl in Brooklyn – was named the humanitarian gesture of the year by Skateboarding magazine.
Tomorrow’s trends, Today
"If we tell a child, use the force of your willpower to control how much time ... you’re spending, you’re pitting a child against the world’s greatest product designers.” https://www.axios.com/2023/01/29/us-surgeon-general-vivek-murthy-youth-social-media
Brands are seriously missing out on human connection. @FaithPopcorn #branding ... #marketing #advertising
Keep up with @faithpopcorn on TikTok: https://www.tiktok.com/@faithpopcorn
AI is a "more dramatic’ shift than electricity or the internet." ... @sasan_goodarzi, CEO, Intuithttp://ow.ly/wrz850Mp8ET
The #metaverse could generate up to $5T in value by 2030. If you aren't paying ... attention, you're late.http://ow.ly/9POr50Mp8Bq
People are finding alternatives. http://ow.ly/XGcT50Mjw2U
Men without college degrees have left the workforce in record numbers, many ... citing the reason as feeling less than men with.https://www.bostonfed.org/publications/research-department-working-paper/2022/wage-inequality-and-the-rise-in-labor-force-exit-the-case-of-us-prime-age-men.aspx