January 8, 2021 The Nostradamus of Marketing
How did you predict that, I ask Faith. “I don’t have a crystal ball to peer into,” says the futurist, with a laugh. Instead, her...
Case Study:
Situation:
Tyson acquired International Beef and Pork to become the largest protein purveyor on the planet. However, it was losing share to private label and needed to connect with the consumer and stand for something in the marketplace.
Challenge:
Transition a company that believed themselves to be in the agri and chicken-based commodity business into a consumer-centric world player: A brand that cares about the consumer and addresses his/her emerging needs. This was framed by the fact that the pace of daily life was accelerating dramatically and consumers were craving new ways to keep up and attain better health.
Solution:
Faith Popcorn’s BrainReserve discovered the emotional and functional benefit provided by protein; it satisfied the consumer’s need to deal with a stressful, nonstop life and an array of responsibilities. With this, we created a new vision for Tyson: A company that is deeply connected to the consumer and his/her needs. Energy from protein powers people hours longer than sugars, carbs or fats, and Tyson was perfectly positioned to own this. Tyson became the company “Proudly Powering The World.” The new positioning was rolled out globally, first to employees – from executive offices to factory floors – then to consumers.
Results:
Thanks to the work of Faith Popcorn’s BrainReserve, Tyson enjoyed double-digit sales increases in chicken and pork, and the company’s stock price soared from $9 per share to $17.
“The Powering positioning and strategy from Faith Popcorn’s BrainReserve has impacted our company tremendously. It’s transforming, worthy of an HBR case study”
—Bob Corscadden, Former Chief Marketing Officer, Tyson Foods
A new renaissance awaits.
Happy Inauguration Day! Faith, Adam, and Maggy were joined by Dr. Joel ... Weinberger to discuss the insurrection at the United States Capitol and the psychology behind the chaos. https://bit.ly/2XV3eJF
Happy National Popcorn Day! @faithpopcorn #nationalpopcornday
80 is the new 40 and soon could become the new 30. Find out why on the latest ... episode of #Jolty. https://bit.ly/3syyfBl
We have many advantages over our caveman ancestors, but a hypersensitive immune ... system is not one of them. #Jolty https://bit.ly/3syyfBl
What to look for by 2025: Self-Hacking–We are demanding to be in control of ... our biology and our destiny. Implants, wearables, swallowables are part of this. Taking longevity supplements is another example. https://bit.ly/2K7tnl4
To see Tomorrow, first look back.
“Thoughts will replace verbal communication and telepathic teams will become ... common.” @faithpopcorn interviewed by Friday Magazine. https://bit.ly/2K7tnl4
We're surrounded by danger and death, we crave enlightenment. Brands, how will ... you elevate our transcendence? https://bit.ly/3btbw38
"I now realize that the body and mind I once thought were my own are expressions... of an intelligence that is neither simply natural nor merely artificial." https://nyti.ms/3bDZPH0
