We win assignments from the world’s top businesses and consistently deliver exceptional results. Through our practice of Applied Futurism, we have created the brands, products, strategies, and messaging that have built sustainable success for our clients.
Leaders of The Fortune 500 Have Trusted Our Insights & Heeded Our Guidance for Over Four Decades
We win assignments from the world’s top businesses and consistently deliver exceptional results. Through our practice of Applied Futurism, we have created the brands, products, strategies, and messaging that have built sustainable success for our clients.
The Future of Pain for a new Generation
By attracting and energizing Millennials through their unique culture, we developed a new segment for Tylenol, and increased household penetration by 15%.
Unlocking the Millennial Rental Market
We predicted that Millennials will eschew ownership for experiences, opting to rent or share instead. We worked with The Home Depot to create innovative solutions well ahead of the rental market trend, adding $5bn in revenue and creating a powerful new segment for our client.
The Future of Sleep
By pioneering a new need state and occasion—a bedtime beverage that enhances sleep—Coca-Cola Japan addressed the emerging needs of exhausted workers resulting in the most successful product launch in their history. The success of Yumeru drove the relaunch under Glaceau flagship as Sleep Water to sit alongside Smart Water.
From Slaughterhouse to Powerhouse
Faced with declining relevance and the acquisition of a pork business, we repositioned Tyson as a Protein Powerhouse, pushing it beyond the meat case and into frozen and fresh meal solutions, resulting in an 8% increase in sales year over year and stocks soaring 89%.
Our 17 lenses to the Future, honed and proven over 50-years, have come to be proven and relevant filters for Futures and foresight. They explain and predict fluctuating dimensions of the human experience. They accurately define the consumer behaviors of Tomorrow.
“Women won’t lead the Fortune 500–they’ll leave the Fortune 500. They will go off and start their own successful companies without men holding them back.”
— Faith Popcorn
Our proprietary TalentBank is comprised of an expert panel of over 10,000 of the planet's most brilliant visionaries and Future Thinkers, representing every industry and cultural arena—from media to medics to marketers; from visual artists to alchemists to academics.
“Too many marketers assume that future will hold back and wait until they’re ready for it. It won’t.“
— Faith Popcorn
Faith Popcorn’s BrainReserve has the most powerful AI and technology stack which we call the TechBank. The TechBank is constantly changing and updating, to ensure it leverages the most sophisticated digital tools available for foresight work.
“Women won’t lead the Fortune 500–they’ll leave the Fortune 500. They will go off and start their own successful companies without men holding them back.”
— Faith Popcorn